Spotify Personalized Editorial Playlists

Spotify have been delivering personalized versions of editorial playlists for many years. Let’s take a deeper look into how these are created and the benefits for artists and listeners.

Quoting Spotify’s announcement below, you can see why this is a great opportunity for more artists to potentially be included in an editorial playlist.

In addition, there has been conversion from a one time listen in the playlist to a fan who will listen to your song again and potentially save to their library or add to their own playlists.

Now, here’s what I think is the best part for an Artist! Spotify allows you to create a custom link to that personalized playlist which will display your song at the very top of the playlist! No more telling people “hey, i’m on this playlist for some of you, go listen and find my track in there”.

The unique link for a personalized version of the playlist is only available through Spotify for Artists and for personalized editorial playlists within 7 days of being added. These personalized links are not available for non personalized editorial playlists.

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