A Case of Dividing Content Personae into Different Channel

The curious rant about analyzing human behavior on the big 4 social media: Facebook, Twitter, LinkedIn, and Instagram.

Different Channel, Different Norm

Personally, I differentiate my persona into four types of contents:

Each social media has different set of followers.

My parents and my long-lost relatives scrutinize the updates of my life on Facebook. My friends and my colleagues double-tap my heavily-edited bottomless holiday pictures. My anonymous followers retweet and like meme contents that I made. And last, the all-favorite social media for prospect hunters — LinkedIn.

With this phenomenon on content control, I can’t stress enough the importance of content differentiation for brands to market their product. Social media create limitation for brand owners to limit their ad creativity for several reasons.

The lingering problem for brand owners, they put too much effort on creating creative, soft-selling content. They don’t map out different story line for each social media.

The classic case of, “That Won’t Go Well With Our Brand Guideline” usually found as the main problem on not replying publicly to the comments. In this era, users want organic engagement. Plus, the algorithm of social media will increase the chance of impression and reach if you actively involved with the post by replying comments with text, not emoji, etc.

Basically, we’re back to the age of forum with no-name moderators. There are implicit norms you should follow; whether you’re just a simple user like me, or you are working as a social media strategist.

What are your true-and-tested social media viral trick that involves creating niche content?

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