Celebrity Weed Craze

How Celebrity Weed Is Worth The Value

With their sponsored cannabis products and partnerships, celebrities are offering a weed experience designed to attempt to ensare the consumer.

As of 2019, there are many celebrities jumping headfirst into the cannabis industry. Celebrities like Tommy Chong, Joe Montana, Whoopie Goldberg and Gwyneth Paltrow are joining ranks as cannabis legalization gains traction and support. However, are their cannabis products hype worth the value?

Leafs by Snoop offers strains called: 3D CBD, Blueberry Dream, Bananas, Purple Bush, Lemon Pie, Northern Lights, Cali Kush, Tangerine Man. Check the tweet below to access the reviews on these strains.

Marley’s Natural has 4 different flower offerings: Sativa, Indica, CBD rich, and Hybrid. Along with these offererings, they offer a studio strain of weed for creatives to help create the mood, vibe, and ambience to the creation of each of their respective arts. To further differentiate themselves, the researched and produce strains that bob marley used to smoke. The “Heritage Flower” offerings are old artifacts brought back from the past. This collection is offered in glass containers that each hold 3.5g of flower.

Offering varying strains of cannabis is important because the interest in cannabis is what led to the discovery of CBD. CBD is a component in some cannabis strains that has wide use in the cannabis community for illnesses such as anxiety, seizures, and even chemotherapy.

The importance of these weed products is that they help shape and create the weed experience of the people who smoke them. In a capitalist society, it is important to market a lifestyle and in the present moment, weed is one of the biggest things to invest in currently so it makes sense that people who influence culture would be jumping in the industry post-legalization.

Celebrities are creating products worth supporting and valuing. In a time like now where weed is being legalized sporadically around the country, it is important for weed to be paired with the experience and brands of other celebrities. The reason why it’s important for more people — especially notable people to delve into the cannabis industry because it normalizes and de-stigmatizes cannabis use/consumption. Further, the personalization of weed strands and edibles is done with research and with cannabis being a popular topic of conversation, it incentivizes research into cannabis and it’s uses for the world in the sectors of illnesses and recreational use. Especially with edibles, it’s important for artists like Melissa Etheridge and Snoop Dogg to make edible choclates, wines, and fruit chews and pioneer in those industries. Its specifically important because artists influence the culture and the way people think. Celebrity strains are exciting.

Where some celebrities don’t necessarily add value to the strains they put their names on, The Marley Natural’s brand makes strains that were researched extensively to recreate the strains that Bob Marley used to smoke to relax and record. This is important because where these strains were forgotten, they took the chance to create artifacts from Bob Marley time period. Another way celebrities create value in the cannabis industry for consumers is sharing cannabis culture with consumers via creation of accessories that revolutionize cannabis consumption. One of these brands is Wiz Khalifa who partnered with RAW Papers to create a paper of his own. Wiz’s collaboration with RAW is instrumental because it allowed a culture of “blunt” or tobacco cigar rolled weed to start transitioning to healthier options. It’s important to be cognizant of the culture’s state when making these weed products and along with creating healthier consumption methods, Wiz and RAW created a product that more consumers could partake in. By making papers and advocating for healthier consumption methods, he effectively widened the target audience for weed consumers. One of the past drawbacks of smoking cannabis was the issue of smoking being harsh to consumer lungs. Snoop Dogg effectively solved this problem through creating the G-pen. Cannabis consumption is a culture and a lifestyle. Through consuming, communicating, and creating more cannabis products, Celebrities help make the changes we need in society and consumption.

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